Corporate Visual Identity design for an American - New York based, Loyalty Bonus program company, called Earn IQ.
Playful and colorful but also serious and minimalistic design, with a grid-based approach and care about visual balance and communication between company and clients.
The design includes a full Corporate Identity. Logotype, letterhead for affiliated companies, letterhead for clients, envelopes, business card, merchant's fax order form, membership card with key tag and QR code, brochures, promo flyers and also applying the logo on species such as pen, corporate tag and sign, pins, plastic and paper bags, member's bonus coin, t-shirts, caps and stickers. Furthermore, they were designed the company's website, the smartphones application and the layouts for the company's social media profiles.
The source of inspiration - as in the first version of my logotype - was the initial letters of my name in the Greek alphabet β + μ (βασίλης μαγουλάς) in their lowercase form.
From the beginning I wanted to design a combination between these two letters in a symbol, in which one letter will be the complementary to the other but keeping clearly the shape of both.